I have to confess that I have always followed their collections closely since my matric year. I remember carrying around a picture of a midnight blue beaded dress as inspiration for my Matric Farewell dress for well over a year! Their collections never disappoint! You can always find the fluid gowns, intricate beading and delicate lace that has become somewhat of a trademark for this brand. This season is no different.
The collection started with white and silver and then subtly progressed to seafoam, teal, midnight blue and ended in black.
These sleek and fluid gowns in shades of the ocean, with lace “tattooed” onto chiffon and intricate beading in coral patterns showcase their devotion to details.
The only slight disappointment was the shoes. I think these gowns would have been better complemented by strappy stiletto’s as opposed to the pointy pumps with an ankle strap.
This season, Erdem took a more feminine approach to his florals featuring embroidered flowers in baby blue and yellow with a splash of neon orange and coral. It creates quite the striking image.
The line also featured many lace looks- whether it was a lace print, lace overlay or a lace inset. It was featured in almost every single look. Studded silk chiffon broke the softness of the lace and florals.
The accentuated waistlines and detailed necklines created for a very feminine look that I believe will be received well by his clients.
One of my favourite looks was the full a-line skirt dress with cutout detail and a sheer panel inserted into the skirt. It stood out among the sea of fitted skirts and slight a-lines.
New York fashion week is well under way and some trends for spring 2013 are already becoming apparent.
Crisp white is the colour of choice for most designers. Everyone from Jason Wu, DKNY to Diane Von Furstenberg made white a key feature in their collections.
For a runway inspired look pair it with black, navy, sunshine yellow, coral or classic denim. When you feel daring you can even go for an all-white look for an extremely minimalist summer.
However you choose to wear it, it is clear that this summer classic is here to stay!